Book excerpt: This book unravels the complexities of viral marketing, shedding light on the key personas driving the phenomenon. It provides insights into the strategic approaches that spark widespread engagement and shares, delving into the roles that create and propel content to viral status. The guide sets itself apart by focusing on the collaborative ecosystem behind viral content, offering a comprehensive look at the strategies and personas involved in crafting messages that resonate and spread organically. Begins with an overview of viral marketing's impact on digital communication, introducing the critical roles that orchestrate viral successes, from strategists to content creators. List of Personas Viral Marketing Strategist Content Creator/Producer Social Media Manager Influencer/Brand Ambassador Digital Marketing Analyst Community Manager These roles outline the collaborative effort required for viral marketing, showcasing the diverse skills needed to harness the power of digital influence effectively.