Book excerpt: If you are a retailer that wants to take your business to the next level, you need quick answers that you can put in place today. You need to read this book if: your store has hit a plateau that you cant seem to overcome; your marketing dollars arent getting the job done; your store gets many browsers but few buyers; your customers are not finding what they want at your store. Richard L. Gordon, an expert retailer and marketer, relies on concise case studies and decades of experience to show what works. With him as your guide, youll find out how to hire the best employees, deliver excellent customer service, and build your brand and business to new heights. Dont trust the success of your business to a manager or employees who havent delivered results. When you take control of your store and equip yourself with solid, tested strategies, youll end up with A Line Out the Door. filled with ideas and strategies that any specialty retailer could us if they want to take their store to the next level. Rich Gordon truly understands the strategies and concepts that are so necessary to excel as a retailer in todays environment. If you want to be taken seriously as a retailer today, read it and by all means act on what you learn! Maxine Clark, CEO of Build-A-Bear