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A Multidisciplinary Approach to Service Encounters

Download or Read eBook A Multidisciplinary Approach to Service Encounters PDF written by María de la O Hernández-López and published by BRILL. This book was released on 2015-05-19 with total page 267 pages. Available in PDF, EPUB and Kindle.
A Multidisciplinary Approach to Service Encounters
Author :
Publisher : BRILL
Total Pages : 267
Release :
ISBN-10 : 9789004260160
ISBN-13 : 9004260161
Rating : 4/5 (60 Downloads)

Book Synopsis A Multidisciplinary Approach to Service Encounters by : María de la O Hernández-López

Book excerpt: In A Multidisciplinary Approach to Service Encounters, María de la O Hernández-López and Lucía Fernández-Amaya have joined marketing researchers and linguists to provide the tools to understand consumers’ communication in different professional settings. Service encounters have been widely studied due to the fact that the communicative exchange between the customer and the server is essential for the success of the service encounter itself. In this volume, the role of language, linguistics and communication is examined in an area of research that has traditionally been related to business and marketing. This is achieved through the presentation of works from a variety of perspectives that may help to advance in this particular context and also contribute to improving communication in service encounters.


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