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Strategic marketing is a complex topic, and this short-form textbook illuminates its fundamental elements to provide a bird’s-eye view of the field for studen

Strategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of

Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolu

As challenges to the era of globalisation emerge, international business grows in importance and complexity as a field of study. This shortform textbook introdu

Behavioural ethics in business is an emerging field that has challenged some of the established wisdom about ethics and added some truly new insights into our u