The Advertising Law Guide
Download or Read eBook The Advertising Law Guide PDF written by Lee Wilson and published by . This book was released on 2000 with total page 286 pages. Available in PDF, EPUB and Kindle.
Author | : Lee Wilson |
Publisher | : |
Total Pages | : 286 |
Release | : 2000 |
ISBN-10 | : STANFORD:36105062235846 |
ISBN-13 | : |
Rating | : 4/5 (46 Downloads) |
Book Synopsis The Advertising Law Guide by : Lee Wilson
Book excerpt: This reference offers coverage of the day-to-day legal issues faced by anyone working in the advertising field. Veteran intellectual property lawyer Lee Wilson seeks to make the law accessible for the lay reader, offering details on copyright considerations, trademarks, libel, privacy and publicity issues, advertising on the Internet, guidelines for marketing to children and the elderly, and complying with FTC regulations. Also included are checklists to help advertisers assess the legality of their designs, plus several form agreements.