Book excerpt: Special Features: Learning Elements:· How to create recommendations just like those on Netflix and Amazon· How to implement Google's Pagerank algorithm· How to discover matches on social-networking sites· How to organize the discussions on your favorite news group· How to select topics of interest from shared bookmarks· How to leverage user clicks· How to categorize emails based on their content· How to build applications that do targeted advertising· How to implement fraud detection About The Book: Algorithms of the Intelligent Web is an example-driven blueprint for creating applications that collect, analyze, and act on the massive quantities of data users leave in their wake as they use the web. You'll learn how to build Amazon- and Netflix-style recommendation engines, and how the same techniques apply to people matches on social-networking sites. See how click-trace analysis can result in smarter ad rotations. With a plethora of examples and extensive detail, this book shows you how to build Web 2.0 applications that are as smart as your users.