Book excerpt: The study presents detailed benchmarking data on alumni relations from 55 North American colleges. The 200+ page study covers fundraising and outreach strategies, alumni office staffing and budget trends, analysis of alumni affairs staff time use, use of social media and other marketing and outreach vehicles, relations with alumni clubs, spending on consulting, travel, telephone solicitation, and direct mail, and much much more. The report also gives highly specific data on participation rates in various kinds of alumni reunions and overall participation in the alumni association, among other data points. Data is broken out for public and private colleges, and by enrollment level, general Carnegie Class and annual tuition charged, to enable more precise benchmarking.