Book excerpt: While many rural areas continue to experience depopulation and economic decline, others are facing rapid in migration, as well as employment and income growth. Much of this growth is due to the presence and use of amenity resources, broadly defined as qualities of a region that make it an attractive place to live and work. Rather than extracting natural resources for external markets, these communities have begun to build economies based on promoting environmental quality. Amenities and Rural Development explores the paradigmatic shift in how we view land resources and the potential for development in amenity-rich rural regions.