Book excerpt: And (Jesus) said to them, 'Go into all the world and proclaim the Gospel to the whole creation.' Mark 16:15 (ESV) The need for proclaiming the Good News to the world has never been greater. Recent statistics reveal that 63% of Americans go to church less than once a month, and almost half of that group never set foot inside a church. That puts us in a dilemma. If those in need of the message of salvation through Jesus Christ aren’t coming to our churches, how do we reach them? How then will they call on him in whom they have not believed? And how are they to believe in him of whom they have never heard? And how are they to hear without someone preaching? And how are they to preach unless they are sent? Romans 10:14-15 (ESV) Salem Media Group has an answer: Radio. Nielsen Media Research—the world’s leader in media data—has found “traditional AM/FM terrestrial radio still retains its undiminished appeal for listeners; 91% of Americans, aged 12 and older, listen to this form of radio.” When radio is amplified with new technology, its reach is powerful. When matched with biblical preaching and teaching, God’s Kingdom expands. Not only are the lost led to salvation, they are drawn to your church, putting them where they need to be to become disciples. This book details how a local Salem Media radio platform can partner with your church to fulfill the Great Commission and grow your ministry. From the “why” to the “how,” we give you everything you need to prayerfully consider this opportunity to pierce the darkness in your community with the Light of the World.