Book excerpt: The use of social networking sites (SNS) has been adopted by and integrated into the daily lives of an increasing number of adolescents. Young people are amongst the most prolific and substantial users. This study discusses a number of issues related to the use of social media and social networking sites, such as: Why do such masses of young people use such sites? What do young people express on these SNS? And lastly, how do these sites enhance or fit into the lives of young people? Much has already been said about the risk management paradigm with regards to social media use by young people. Therefore, this study attempts to readdress this imbalance and focus on the perceived benefits. However, it does not ignore the potential contents and contact risks which are also explored.