Analyzing and Reporting Focus Group Results
Download or Read eBook Analyzing and Reporting Focus Group Results PDF written by David L. Morgan and published by SAGE. This book was released on 1998 with total page 164 pages. Available in PDF, EPUB and Kindle.
Author | : David L. Morgan |
Publisher | : SAGE |
Total Pages | : 164 |
Release | : 1998 |
ISBN-10 | : 0761908161 |
ISBN-13 | : 9780761908166 |
Rating | : 4/5 (61 Downloads) |
Book Synopsis Analyzing and Reporting Focus Group Results by : David L. Morgan
Book excerpt: This final volume of the Focus Group Kit offers an overview of important principles guiding focus group research, a systematic and verifiable analysis strategy, and multiple approaches and strategies for analysis.