Book excerpt: This essay explores key features of the intensification of animal production in relation to animal welfare and animal ethics. It looks at some traditional ethical ideas about animal care in order to help explain why the intensification of animal production has become such a prominent social and ethical issue. It suggests that some of the standard claims made by critics of intensive animal production are seriously flawed, and proposes an alternative interpretation to account for some of the key developments in the intensification of animal production. Finally, it explores how this interpretation, if correct, leads us to a different set of actions to address animal welfare concerns in intensive production systems.