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Application of Gaming in New Media Marketing
Language: en
Pages: 338
Authors: Mishra, Pratika
Categories: Business & Economics
Type: BOOK - Published: 2018-09-07 - Publisher: IGI Global

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The advent of the internet largely changed the landscape of marketing to adopt a wide variety of communication techniques and creative selling on virtual platfo
Research Anthology on Social Media Advertising and Building Consumer Relationships
Language: en
Pages: 2012
Authors: Management Association, Information Resources
Categories: Computers
Type: BOOK - Published: 2022-05-13 - Publisher: IGI Global

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Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote thei
Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities
Language: en
Pages: 201
Authors: Finch, David J.
Categories: Sports & Recreation
Type: BOOK - Published: 2019-10-25 - Publisher: IGI Global

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The global gaming market, due to numerous technological advancements in social media networking and live-streaming video, has exploded in recent years. However,
The New Advertising
Language: en
Pages: 697
Authors: Valerie K. Jones
Categories: Business & Economics
Type: BOOK - Published: 2016-09-19 - Publisher: Bloomsbury Publishing USA

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The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspirin
Social Media Marketing: Breakthroughs in Research and Practice
Language: en
Pages: 1600
Authors: Management Association, Information Resources
Categories: Computers
Type: BOOK - Published: 2018-05-04 - Publisher: IGI Global

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In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organ
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