Book excerpt: Applied ethics is an essential part of practical knowledge in pluralistic and democratic societies. Its fundamental characteristic does not consist only in reflecting on the new moral realities of modern life, but also in guiding the deliberation and freedom of moral agents, people and institutions. This book comprises works on applied ethics by specialists from Spain and Chile. Some topics are well known for their extensive development and dissemination, such as biomedicine, country development, ecology, economics, enterprise and business, and professions. Others themes are presented with the novelty of current debates, such as neuroethics, sports, humor and the city. This book offers a broad look at each topic, and simultaneously provides a moral compass that ethically guides professors and researchers, students and professionals, in order to empower their activities and institutions.