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This book focuses on cultures that shape contemporary Asian tourist experiences. The book consists of 10 chapters, which are organised into two themes: Collecti

With the vast majority of academic theory on tourism based onWestern tourists, Asia on Tour illustrates why the rapid growth of travel for leisure and recreatio

This book examines Japanese tourism and travel, both today and in the past, showing how over hundreds of years a distinct culture of travel developed, and explo

Rethinking Asian Tourism addresses some of the latest developments in on-going tourism research in Southeast Asia and the wider Asia region (encompassing, in ge

Many countries have a rich tradition of domestic travel and holidaying which not only predates but exceeds mass international travel. This is particularly the c