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This book presents a wide range of new audience studies research in the performing arts to provide a diversity of perspectives from scholarship, policy, managem

This book presents a wide range of new audience studies research in the performing arts to provide a diversity of perspectives from scholarship, policy, managem

This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evol

The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of

The revitalisation of audience studies is not only about new approaches and methods; it entails a crossing of disciplines and a bridging of long-established bou