Book excerpt: Getting a book into readers' hands means achieving that modern marketing buzzword: discoverability. And the simplest way to gain that reader recognition? Branding. Branding helps readers find an author's work. But many authors fail to grasp the concept of creating an effective author brand. Now, New York Times bestselling author and renowned business blogger Kristine Kathryn Rusch expertly tackles the topic in this latest WMG Writer's Guide. In this guide, Rusch teaches the basic concepts of branding and helps authors convert those concepts into useful action to individually brand themselves to maximize reader recognition. "There are lots of books out there about how to market your book. Some of them are good. Some aren't. Discoverability is one of the best..." -TeleRead "Kristine Kathryn Rusch's new book Discoverability is by far the best resource I have read to date to help indie authors succeed after the book is written." -Chris Syme, Principal of CKSyme Media Group "Kristine [Kathryn Rusch]'s extensive experience in both traditional and indie publishing shines through in this amazing book. Though written for fiction authors, all writers will benefit from reading this book." -Tim Grahl, "11 Best Book Marketing Books" "Discoverability gets my highest recommendation and a must read for writers who want to develop a career and make a living in the Indie Publishing industry." -Marion Hill "[Kristine Kathryn Rusch's blog, ] The Business Rusch...is full of sound advice and analysis about what's going on." -Jeff Baker, The Oregonian