Book excerpt: In this prequel to the bestselling Tour:Smart, label owner, speaker, entrepreneur, drummer, and producer Martin Atkins has collected advice and contributions from more than 200 industry professionals covering everything a person needs to know about being in a band and succeeding on their own terms. Topics range from starting and naming a new band, recording, packaging, social media, local scenes, event management, and more. The book’s illustrations and highly readable, down-to-earth style make it essential for any artist in any genre.