Book excerpt: Beautiful China is the title of the Chinese government's broad policy to ensure the traditions and esthetics of Chinese culture not only survive as heritage but apply to contemporary society and to the future. Beautiful China is also nested within the larger policy concept of creating an "ecological civilization." Applied to a nation of over 1.3 billion people and the second most powerful economy in the world, these policies are arguably the most fascinating socio-political experiment taking place anywhere in the world today. This book is the first serious consideration of this policy and what it means for the design professions in contemporary China.