Search Results

Biometrics and Neuroscience Research in Business and Management

Download or Read eBook Biometrics and Neuroscience Research in Business and Management PDF written by Luiz Moutinho and published by de Gruyter. This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle.
Biometrics and Neuroscience Research in Business and Management
Author :
Publisher : de Gruyter
Total Pages : 0
Release :
ISBN-10 : 3110708434
ISBN-13 : 9783110708431
Rating : 4/5 (34 Downloads)

Book Synopsis Biometrics and Neuroscience Research in Business and Management by : Luiz Moutinho

Book excerpt: This book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies, while also stressing their advantages and disadvantages. The authors develop an appreciation for and breadth of knowledge that spans the full range of neuroscience sub-disciplines, including behavioural, cognitive, and computational neuroscience. Furthermore, the content of the book is geared to be able to place neuroscience into an ethical context, especially showing how studying the brain and behaviour can contribute to the resolution of ethical, social, and environmental issues.


Biometrics and Neuroscience Research in Business and Management Related Books

Biometrics and Neuroscience Research in Business and Management
Language: en
Pages: 0
Authors: Luiz Moutinho
Categories: Business & Economics
Type: BOOK - Published: 2024 - Publisher: de Gruyter

DOWNLOAD EBOOK

This book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies, while also stressing
Biometrics and Neuroscience Research in Business and Management
Language: en
Pages: 368
Authors: Luiz Moutinho
Categories: Business & Economics
Type: BOOK - Published: 2024-06-17 - Publisher: Walter de Gruyter GmbH & Co KG

DOWNLOAD EBOOK

This book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies, while also stressing
Consumer Neuroscience
Language: en
Pages: 362
Authors: Moran Cerf
Categories: Business & Economics
Type: BOOK - Published: 2017-11-16 - Publisher: MIT Press

DOWNLOAD EBOOK

A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. C
Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities
Language: en
Pages: 211
Authors: de Sousa, Joana Coutinho
Categories: Business & Economics
Type: BOOK - Published: 2017-12-30 - Publisher: IGI Global

DOWNLOAD EBOOK

A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This
Neuromarketing
Language: en
Pages: 291
Authors: Leon Zurawicki
Categories: Business & Economics
Type: BOOK - Published: 2010-09-02 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason
Scroll to top