Book excerpt: "It's easier to compete when you're attracting great people instead of searching for good people." Mack Story"We just can't find any good people." is a phrase Mack hears far too often as he speaks to and interacts with leaders all across the USA. If you or a member of your leadership team has ever spoken these words, this book was written specifically for you. It doesn't have to be this way.Blue-Collar Leadership(R) & Culture will help you understand why culture is the key to becoming a sought after employer of choice within your industry.Culture matters because those who work there will determine who wants to work there.Becoming a sought after employer means, "People who don't work at your organization have a strong desire to work there."Becoming an employer of choice means, "People who already work at your organization have a strong desire to continue working there."Mack wrote Blue-Collar Leadership(R) & Culture specifically for leaders who want to become THE sought after employer of choice within their industry and in their area of operations.Sought after employers of choice attract great people and don't spend their time and resources constantly searching for good people.Mack has logged over 11,000 hours leading leaders and their blue-collar teams through process improvement, organizational change, and cultural transformation and speaks with his wife, Ria Story, on personal growth and leadership development throughout the USA as they help leaders transform their cultures and develop high performance teams.Although leaders in all industries at all levels will benefit greatly from this book, Mack structured the content specifically for the top leader who has never led a cultural transformation but is curious to find out what will be required. He'll help you not only discover why you should transform your culture, but also what to do and how to do it. Therefore, Mack includes many references and links to additional resources throughout the book that will support and accelerate your cultural transformation.Blue-Collar Leadership(R) & Culture is intended to not only teach, but also to serve as a tool, a guide, and a transformational road map for leaders who want to create a high impact culture that will become their greatest competitive advantage. It's a starting point for those who don't know how to start or those who want to become more intentional and methodical as they take their team to the next level and beyond.In Blue-Collar Leadership(R) & Culture, you'll also discover how to leverage the components of The Transformation Equation to create a culture that will support, attract, and retain high performance team members. To learn more about The Transformation Equation, visit GetTheTransformationEquation.com "My first words are, GET SIGNED UP! This training is not, and I stress, not your everyday leadership seminar! I have never been a part of anything like it. After 30 years in technology and two years in Concrete Construction, I have attended dozens and sent hundreds to the so-called 'Leadership-Training'...while all of the courses, classes, webinars, and seminars, had good intentions, nothing can touch what Mack and Ria Story provide...100% of the team that attended said that they were 'blown-away.'" Sam McLamb, VP Sam M. VP/COO