Brand Personalities and Consumer-brand Relationships as Elements of Successful Brand Management
Download or Read eBook Brand Personalities and Consumer-brand Relationships as Elements of Successful Brand Management PDF written by Katharina S. Güse and published by University of Bamberg Press. This book was released on 2011 with total page 192 pages. Available in PDF, EPUB and Kindle.
| Author | : Katharina S. Güse |
| Publisher | : University of Bamberg Press |
| Total Pages | : 192 |
| Release | : 2011 |
| ISBN-10 | : 9783863090012 |
| ISBN-13 | : 3863090012 |
| Rating | : 4/5 (12 Downloads) |
Book Synopsis Brand Personalities and Consumer-brand Relationships as Elements of Successful Brand Management by : Katharina S. Güse
Book excerpt:
