Search Results

Architecture as imprint, as brand, as the new media of transformation—of places, communities, corporations, and people. In the twenty-first century, we must l

Networked Bollywood provides interdisciplinary analysis of the role of the stars in the transformation of Hindi cinema into a global entertainment industry. The

Winner of the Next Generation Indie Book Award Winner of the Chinese American Librarian Association Best Book Award China’s entry into the World Trade Organiz

From commercial retail environments to branded urban villages, brands are now a salient feature of contemporary cityscapes and are deeply entwined in people’s

This book presents consumer response to global media branding as a cognitive process whose understanding is important for advertising industry as well as academ