Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies
Download or Read eBook Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies PDF written by Mehdi Khosrow-Pour and published by Business Science Reference. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle.
| Author | : Mehdi Khosrow-Pour |
| Publisher | : Business Science Reference |
| Total Pages | : 0 |
| Release | : 2019 |
| ISBN-10 | : 1522569804 |
| ISBN-13 | : 9781522569800 |
| Rating | : 4/5 (04 Downloads) |
Book Synopsis Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies by : Mehdi Khosrow-Pour
Book excerpt: "This book provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity and cross-cultural management practices into their daily business practices, and reinventing their global branding for optimal competitive advantage"--
