Book excerpt: Never beg. Never grovel. Nice guys wind up in the friend zone. I wrote the book on scoring with hot women - literally. I'm the patron saint of players, the Tony Robbins to loveless nerds. My rules are rock-solid like my abs, and my men's style empire spans the globe. Then she walks in. My high school nemesis. The one who inspired the most important rule of all--Love ruins a man. Just walk away. Were all my rules made to be broken or is she about to break me?