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Building Brand Trust
Language: en
Pages: 413
Authors: Josh McQueen
Categories: Business & Economics
Type: BOOK - Published: 2012-05-15 - Publisher: Xlibris Corporation

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Josh McQueen resides in Mill Valley, California. During his twenty-eight years with the Leo Burnett Company, Josh was research director in London, regional rese
Brand Admiration
Language: en
Pages: 292
Authors: C. Whan Park
Categories: Business & Economics
Type: BOOK - Published: 2016-09-16 - Publisher: John Wiley & Sons

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Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and i
Brand Intimacy
Language: en
Pages: 357
Authors: Mario Natarelli
Categories: Business & Economics
Type: BOOK - Published: 2017-10-23 - Publisher: Hatherleigh Press

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From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connection
Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You
Language: en
Pages:
Authors: John Hall
Categories: Business & Economics
Type: BOOK - Published: 2017-04-28 - Publisher: McGraw Hill Professional

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A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing What do many successful businesses an
Converted
Language: en
Pages: 192
Authors: Neil Hoyne
Categories: Business & Economics
Type: BOOK - Published: 2022-02-22 - Publisher: Penguin

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When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior
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