Book excerpt: A giant of the music industry grants an all-access pass to the world of rock and roll, with mesmerizing stories of thirty-five years spent working with legends from Led Zeppelin, to Stevie Nicks, to Nirvana. Danny Goldberg has been a hugely influential figure in the world of rock and roll. He did PR for Led Zeppelin; he managed the career of Nirvana; he ran Atlantic Records, Mercury Records, and Warner Bros. Records; he launched Stevie Nicks’s solo career. In Bumping into Geniuses, Goldberg shares his stories about performers who represent a broad and powerful portion of the psychic real estate of the rock and roll kingdom: Patti Smith, Warren Zevon, Bruce Springsteen, KISS, Kurt Cobain and Nirvana, Hole, Stevie Nicks, Bonnie Raitt, Steve Earle, Led Zeppelin, and more. But there’s more to this story than just Goldberg’s varied career. It’s also a look at the industry itself: a business that was neither the romantic vehicle for self-expression that its most naive fans imagined, nor the purely crass money machine depicted by its most cynical critics. It was complex and chaotic—a mixture of art and commerce, idealism and selfishness—and sometimes, rock’s most gifted and influential musicians were able to transcend it all. For anyone interested in the rock and roll industry, or simply the mores and temperaments of the musicians themselves, Bumping into Geniusesis an incredible insider’s tale that only Goldberg could tell.