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This second edition of Business Applications of Multiple Regression describes the use of the statistical procedure called multiple regression in business situat

Interaction Effects in Multiple Regression has provided students and researchers with a readable and practical introduction to conducting analyses of interactio

Companion Website materials: https://tzkeith.com/ Multiple Regression and Beyond offers a conceptually-oriented introduction to multiple regression (MR) analysi

A basic understanding of multiple regression is helpful in carrying out good business practices--specifically in the areas of demand management and data analysi

The technique of regression analysis is used so often in business and economics today that an understanding of its use is necessary for almost everyone engaged