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Business Economics brings together three authors with extensive experience in teaching both business and economics students. Using relevant examples and cases d

Renowned for his engaging style and clarity of explanation, the author carefully guides you through econmic concepts and models, using stimulating examples and

John Kay has been described as the `most important business analyst in Britain bar none', and this book shows why. Here he combines common sense and rigorous ec

Business Economics is concerned with the nature, scope & functioning of business enterprises. It covers such issues as the exploration of business strategic beh

Designed for both undergraduates and MBA students taking their first course in business economics, this text focuses on introducing students to economics as a f