Book excerpt: What is your company's product plan? Which markets do you address? Who is the competition? How do you develop a financial proformas? What is your product development/rollout plan? What's in an investor focused business plan? How do I successfully approach Angel and venture capital investors and secure funding? This book provides a definitive reference guide, of proven methods, and processes, developed by the author, to initiate the business planning process, develop a complete and compelling business plan and ultimately secure funding from Angel investors, venture capitalists or other their party investors. These methods and processes are first defined, next explained, and then delineated by actual examples. With the development and publication of this book, the author provides the entrepreneur with the necessary insight, proper background, rules, strategies and tactics to develop a successful start-up company and achieve their ultimate goal - secure funding and bring their product, service or technology to market.