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Author Matt Carmichael has been tracking demographic shifts for years, and provides a data-rich look at the changing American consumer. This book follows ten fa

Author Matt Carmichael has been tracking demographic shifts for years, and provides a data-rich look at the changing American consumer. This book follows ten fa

Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function

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