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Combining actual election results and empirical evidence with data on additional factors such as media coverage, Thomas M. Holbrook develops a model for testing

Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of understanding past elections - and predicting f

In presidential elections, do voters cast their ballots for the candidates whose platform and positions best match their own? Or is the race for president of th

How the 2016 news media environment allowed Trump to win the presidency The 2016 presidential election campaign might have seemed to be all about one man. He ce

This book, in bringing together some of the leading international scholars on electoral behaviour and communication studies, provides the first ever stock-take