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CMO to CRO
Language: en
Pages: 262
Authors: Mike Geller
Categories:
Type: BOOK - Published: 2021-05-18 - Publisher: Lioncrest Publishing

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As your company's chief marketing officer, you're responsible for your organization's growth and reputation-but you don't have enough control. Your organization
CMO to CRO
Language: en
Pages: 262
Authors: Mike Geller
Categories:
Type: BOOK - Published: 2021-05-04 - Publisher:

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As your company's chief marketing officer, you're responsible for your organization's growth and reputation-but you don't have enough control. Your organization
Startup CEO
Language: en
Pages: 486
Authors: Matt Blumberg
Categories: Business & Economics
Type: BOOK - Published: 2020-08-04 - Publisher: John Wiley & Sons

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You’re only a startup CEO once. Do it well with Startup CEO, a "master class in building a business." —Dick Costolo, Former CEO, Twitter Being a startup CEO
Chief Marketing Officers at Work
Language: en
Pages: 330
Authors: Josh Steimle
Categories: Business & Economics
Type: BOOK - Published: 2016-08-04 - Publisher: Apress

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Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers fr
The Cmo Manifesto
Language: en
Pages: 216
Authors: John F. Ellett
Categories: Business & Economics
Type: BOOK - Published: 2012-11-07 - Publisher: Createspace Independent Pub

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The CMO Manifesto – A 100-Day Action Plan for Marketing Change Agents is the essential guidebook for marketing executives who have been chartered to disrupt t
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