Book excerpt: Important breakthroughs have recently been made in our understanding of the cognitive and sensory abilities of pollinators, such as how pollinators perceive, memorize, and react to floral signals and rewards; how they work flowers, move among inflorescences, and transport pollen. These new findings have obvious implications for the evolution of floral display and diversity, but most existing publications are scattered across a wide range of journals in very different research traditions. This book brings together outstanding scholars from many different fields of pollination biology, integrating the work of neuroethologists and evolutionary ecologists to present a multidisciplinary approach.