Book excerpt: Despite its obvious importance and the recent boom in litigation support, valuation of commercial damages for litigation purposes has, until now, lacked a complete methodological framework for accountants, economists, and attorneys. Measuring Commercial Damages explains how commercial damages in litigation should be measured and provides an integrated accounting and economics approach that explains exactly what accountants need to know about economics to measure commercial damages. Valuing the damages of a company in litigation requires not only a far-reaching knowledge of the research and practices of account-ing, but also a working knowledge of macroeconomics, microeconomics, econometrics, and finance, including investment analysis, capital market theory, and corporate finance. While few experts possess strengths in all of the required areas, this book?s easy-to-understand methods offer an integrated approach so that practitioners in the fields of accounting, economics, and law can clearly understand and effectively utilize material presented from other fields. Measuring Commercial Damages is the first book to put forth a standard methodology for the most common types of commercial damages, from basic lost profits to losses that occur in business valuation, intellectual property, securities, and antitrust litigation. Drawing from a wide range of published articles, case studies, and treatises from legal, economic, accounting, and financial literature, this book provides practitioners with the knowledge to more confidently write an expert report and even testify as an expert witness in commercial damage litigation.