Book excerpt: Communication is central to providing high quality, person-centred care as a Nursing Associate. This book will help you to communicate effectively with patients, families, carers and your interprofessional team, encouraging you to develop your own unique voice. Covering important topics such as professional communication, tackling difficult conversations, communicating with emotional intelligence and tailoring communication across diverse settings, this book will enable you to communicate confidently in any situation. Key features - Fully mapped to the NMC Standards of Proficiency for Nursing Associates (2018) - Case studies, activities and other learning features help you master your skills - Focussed specifically on the Nursing Associate role, helping you develop into a confident professional practitioner