Conferences and Conventions
Download or Read eBook Conferences and Conventions PDF written by Tony Rogers and published by Routledge. This book was released on 2004-02-18 with total page 333 pages. Available in PDF, EPUB and Kindle.
Author | : Tony Rogers |
Publisher | : Routledge |
Total Pages | : 333 |
Release | : 2004-02-18 |
ISBN-10 | : 9781136415784 |
ISBN-13 | : 1136415785 |
Rating | : 4/5 (84 Downloads) |
Book Synopsis Conferences and Conventions by : Tony Rogers
Book excerpt: Conferences and Conventions: a global industry is illustrated with case studies and examples from around the world, including Great Britain, Germany, Philippines, United States and Australia. It also provides reflective question at the end of each chapter so that readers can test their knowledge and reflect on the issues raised. The text looks at the following specific issues: * The origins of the conference industry * Business tourism and leisure tourism * The buyers and the suppliers * Marketing and branding * The design of conference facilities * Employment and people