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Consumer Behavior
Language: en
Pages: 562
Authors: Solomon
Categories:
Type: BOOK - Published: 1973 - Publisher: Pearson Education India

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Consumer Behavior and Culture
Language: en
Pages: 425
Authors: Marieke de Mooij
Categories: Business & Economics
Type: BOOK - Published: 2010-09-29 - Publisher: SAGE Publications

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The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer behavior worldwide. The a
Consumer Behavior and Culture
Language: en
Pages: 473
Authors: Marieke K. de Mooij
Categories: Business & Economics
Type: BOOK - Published: 2019-06-10 - Publisher: SAGE

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Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in th
International Consumer Behavior in the 21st Century
Language: en
Pages: 184
Authors: A. Coskun Samli
Categories: Business & Economics
Type: BOOK - Published: 2012-11-28 - Publisher: Springer Science & Business Media

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Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible
Global Consumer Behavior
Language: en
Pages: 276
Authors: Chantal Ammi
Categories: Business & Economics
Type: BOOK - Published: 2013-03-01 - Publisher: John Wiley & Sons

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Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of
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