Consumer Behaviour and the Arts

Download or Read eBook Consumer Behaviour and the Arts PDF written by François Colbert and published by Routledge. This book was released on 2021-09-30 with total page 159 pages. Available in PDF, EPUB and Kindle.

Author	: François Colbert
Publisher	: Routledge
Total Pages	: 159
Release	: 2021-09-30
ISBN-10	: 9780429553707
ISBN-13	: 0429553706
Rating	: 4/5 (07 Downloads)

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Book Synopsis Consumer Behaviour and the Arts by : François Colbert

Book excerpt: Introduces a services marketing approach to the cultural sector Practical approach focuses on managerial decisions in the arts world Incorporates examples from across the arts sector

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Electronic Inspection Copy available for instructors here Why do you choose the things you buy – such as this textbook, a smartphone or an item of clothing? H