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Are you hoping to break into the exciting world of copywriting? With COPYWRITING FOR THE ELECTRONIC MEDIA: A PRACTICAL GUIDE (WITH INFOTRAC) you will discover h

This text helps students learn how to write effective copy for all types of electronic media with an emphasis on commercial writing. It begins with the introduc

Combines basic information and principles with skills-building exercises in a workbook format--with everything needed to proceed with assignments (saving instru