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The world is moving towards universal connectivity at a dizzying rate; underpinning this complex system of incessant transaction, connection and digital experie

Debate in the advertising and marketing industries has raged for decades: do high levels of creativity make advertising more effective? Or is creativity just th

Understand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact.

This book will have two purposes. First, the book will educate readers on how research can be used to help their organization more effectively reach its goals.

Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial suc