Book excerpt: This book covers criticism of the persuasion that surrounds us in daily life; speeches at political conventions, editorials in newspapers, essays in magazines of opinion, debates in Congress, state legislatures, and political campaigns, and all of the efforts by which protesters and reformers justify their views. The authors focus attention on responding intelligently to this rhetoric. They view rhetorical criticism not as a matter of being critical or of attacking rhetoric but rather, as the process of analysis, interpretation, and evaluation of persuasive uses of language.