Book excerpt: This three-volume collection of original essays examines cult pop culture, the often-seedy underbelly of American popular culture. Cult Pop Culture: How the Fringe Became Mainstream is the first collection dedicated to the quirky, offbeat aspects of American popular culture that people have loved, enjoyed, (and in some cases) worshiped over the last 50 years. By examining the people and subjects we hold most dear, this three-volume set offers deep insights into what Americans think, feel, and cherish. Organized by subject, the collection enables readers to focus on a given topic or compare different subjects across cult phenomenon. Volume One of the set covers film and television topics, Volume Two examines music and literature, and Volume Three explores sports, clubs, and the cult industry. Through this investigation of sublime, transcendent, and idiosyncratic trends, readers will learn more about iconic individuals, topics, and subjects that form the vast underbelly of American culture. By revealing how tightly interwoven cult topics are with the public's broader notion of popular culture, the collection underscores the blurry line between normal and abnormal, grandiose and degradation.