Book excerpt: Talk of love surrounds us, and romance is a constant concern of popular culture. Ann Swidler's Talk of Love is an attempt to discover how people find and sustain real love in the midst of that talk, and how that culture of love shapes their expectations and behavior in the process. To this end, Swidler conducted extensive interviews with Middle Americans and wound up offering us something more than an insightful exploration of love: Talk of Love is also a compelling study of how much culture affects even the most personal of our everyday experiences.