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This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge

A definitive guide to growing your small business through "Engagement Marketing" As a small business owner, you've always relied on word-of-mouth referrals to g

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies

Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings tog

How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regard