Book excerpt: Dark Psychology is one of the most powerful forces at work in the world today. It is used by the most powerful influencers the world has ever known. Those who are unaware of it risk having it used against them. Don't run that risk! In his book entitled Dark Psychology 101 author Michael Pace offers a cutting-edge distillation of some of the most powerful principles in the world of dark psychology. Each chapter explains an aspect of dark psychology in a way which is understandable for a layman with no specialist scientific knowledge. Ideas are illustrated with examples to make the task of understanding dark psychology easier. In addition, the book contains case studies and useful profiles on the types of people who make use of this "black magic" in their everyday lives. You will be also shown how you can apply the principles of dark psychology if you choose to. Please be warned, this book is not for the faint of heart or the weak of mind. Once you have lifted the curtain on the world of dark psychology, there is no going back. You will have an understanding of human nature that few have ever obtained. With great power comes great responsibility.