Book excerpt: We are in the 4th industrial revolution; companies need to figure out how to survive. In this exciting revolution, machine intelligence has had a more unprecedented impact on business than the internet, and it's the only path to corporate survival in the future. In Data Science for Executives, Nir Kaldero dispels the myths and confusion surrounding this game-changing technology and provides practical strategies for harnessing its profitable power. This essential tome provides illuminating case studies, important guiding principles, and effective on-the-ground actions for incorporating machine intelligence into your organization and employing it to enhance your business though the wealth of data that flows into your business. Leaders don't have to be scientists to unlock the power of AI technology that is already radically altering the industrial landscape. If you're ready to meet the challenges of this new revolution, this essential guide will help you take your business to the next level.