Book excerpt: In this book, we pool over 50 years of experience to share with you what it takes to be a super-successful brand manager. We will unfold secrets of success that are not taught in any brand-management course or by any corporate bosses but are expected to learn through the hard knocks of life. However, you need not go through the grind; we will share all the secrets of success that will provide you a rock-solid base and boost your career. This book will be useful not only for marketing management students or new entrants who desire to be successful brand managers but also for experienced brand managers and marketing managers who can use it to fast forward their success. Here’s what you’ll get from this book: you’ll learn many crucial lessons that we have learnt after encountering many difficulties, and you can start incorporating them into your life right away! This book offers much more than anything you will find in a single book. You will be immensely benefitted by the practical tips, strategies, tactics and skill improvement offered, which will help accelerate your success and professional growth exponentially. Happy reading!