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Professors, students and professionals can use this process-oriented approach for developing, writing, implementing and managing "win-win" marketing plans. Auth

Spending on sport sponsorship was projected to achieve 8.7 billion dollars in the first year of the new millennium, up over 14 percent over 1999. From high scho

"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the lates

"Fundamentals of Sport Marketing" has long been the premier textbook in its field, and this updated, expanded fourth edition once again delivers superior conten

This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and founda