Book excerpt: Deviance Management examines how individuals and subcultures manage the stigma of being labeled socially deviant. Exploring high-tension religious groups, white power movements, paranormal subcultures, LGBTQ groups, drifters, recreational drug and alcohol users, and more, the authors identify how and when people combat, defy, hide from, or run from being stigmatized as “deviant.” While most texts emphasize the criminological features of deviance, the authors’ coverage here showcases the diversity of social and noncriminal deviance. Deviance Management allows for a more thorough understanding of strategies typically used by normalization movements to destigmatize behaviors and identities while contributing to the study of social movements and intra-movement conflict.